Erez Yerushalmi

Erez' extensive professional experience encompasses the Gaming and New-Media industries, leading companies in the North-American and Central European territories to success through top-industry business and product direction.

As a Business design expert, with vast knowledge in Product Marketing, Gamification and Business models, Erez applies elaborate solutions on various platforms, ranging from subscription based products and up to complex microtransactions in games and virtual worlds. Yerushalmi possess multi-disciplinary knowledge in methodology, business and multi - language skills in English, Italian and Hebrew.

Erez possess an extensive educational background including a Master’s Degree in Product Design from Italy, with specialization in Interactive development and UX design, as well as postgraduate work in team management.

Companies
Founder of several start-up companies, including: Smite Entertainment (Digital Power House), Bigollo (Cultural Digital Experiences), Inter-Canel (Social Gaming) and Momento (Product Design). Former VP Marketing at Funtactix (Online Gaming).

Board Member at Blinx, Variantica, TourneyOn

Consults to numerous companies, leading the Gamification explosion in the EMEA, Monetization and Product Strategy.

Through a widespread network of developers, publishers and distributors, Erez has launched a wide range of digital products, apps and game titles

Experience

2009-2010 CEO, Smite Entertainment
Online and Social Gaming (Tel-Aviv/SF)

Cutting-edge Entertainment Company, focused on the design, development and publishing of online games and franchises. Smite propriety technologies facilitate rapid environment/content deployment for Flash persistent worlds. Smite owns an impressive arsenal of 4 original IP’s targeted at the mid-core gaming market, spearheaded by the highly anticipated neo-fantasy title Purgatory: False Omen. Read More

Responsibility Matrix: Fund-Raising ▪ Business Planning ▪ Art Direction ▪ Product Management

2010 Digital Entertainment Expert
Lecturing & Consultancy 
Lecturer for Business Design and Product Marketing at Concept college of design, Tel-Aviv.
Lecturer for Digital Entrepreneurship

Consultant (Gaming, Social gaming, Digital Monetization); Exent, Jinni, Trilili (iptv), Das-IP

Responsibility Matrix: Project Management ▪ Consulting ▪ Business Planning ▪ Lecturing


2008-2009 VP Marketing, Funtactix ltd
Online video-game studio (Tel-Aviv/California)

Multiplayer Game Developer & Publisher, offering ground breaking technology, significantly reducing  GTM cycles of  3D browser-games. The company's award Winning title, Moondo, gained massive success. Funtactix is currently developing a series of games accompanying Paramount’s blockbuster titles (starting with Rango, April 2011). Read More

Responsibility Matrix: Marketing ▪ Publishing ▪ Project Management ▪ Account Management ▪ Community

2006-2008 President/Founder, Inter-Canel
Social Gaming and Networks (Toronto, Canada)

Inter-Canel’s propriety platform offered online consumers a first glimpse into social gaming, already during 2006/7 (Almost 2 years prior to the appearance of social gaming phenomena).  The company’s propriety platform offers rich media experiences, with a robust deployment & operation back-office system. Read More

Responsibility Matrix: Product Design ▪ Content Design ▪ Narrative ▪ Fund Raising ▪ Biz-Dev ▪ Community


2004-2005 CEO/Founder, Momento ltd
Product design studio, (Bologna, Italy)

Momento conducted full concept-to-production cycle for numerous mass-marketing  products. As a Winner of  international prizes, Momento enjoyed a productive portfolio of fashion accessories, watches, house-wear and industrial products. See More

Responsibility Matrix: Product Design ▪ Biz Dev ▪ Industrialization ▪ Prototyping

Education

Masters Degree from the High Academy of Design, Faenza, Italy (ISIA, Faenza). 4 years of Distinction.
2004-2005 Masters degree, Product Design (Specialization: Team Management and Interactive design)
2004 Exeter, England, University of Design
2001-2003 Bachelors degree, Industrial design (Specialization: Industrial products and technological materials)

Products & Titles
(use the links on the right to browse projects, titles and products)

Some of the most prominent products shipped by Erez into the digital industry,include: Purgatory - False Omen (MMO, wip), Almighty (FB), Pax-Urbanum (FB), GloryDale (Social MMO), Moondo (cross-gaming world), Warfare, Impero-Galactica, Venice Chronicles (social game), Almmaa (cross platform virtual world), Il-Can 360 (Social network), T-Tunes (iPhone app) and numerous others.